The global carbonated soft drink market size is expected to reach USD 320.1 billion by 2028, according to a new report by Grand View Research, Inc. It is expected to expand at a CAGR of 4.7% from 2021 to 2028. The demand for carbonated soft drinks is influenced by an increased disposable income, customer preferences, and a growing population. The industry has numerous prominent players who are similar in size and product offerings. Many of these leaders create new product lines and actively participate in advertising wars. As numerous competitors are equally balanced, competitor rivalry is intense.
Omni-channel
marketing and retailing have proved to be highly beneficial for manufacturers
as they help companies leverage new tools for product launches and drive sales.
Direct-to-customer is one of the most popular strategies to enhance profit
margins, wherein the manufacturers would have complete control over the quality
of products as well as services.
Carbonated
soft drinks are being innovated in terms of taste, appearance, texture, and
ingredients depending upon the target age group. Soft drinks, specially
designed for children and the elderly, are usually tailored to the appropriate
needs of these consumer groups and an increasing number of players catering to
these two segments can be seen mushrooming in the market.
For more info visit here: https://www.grandviewresearch.com/industry-analysis/carbonated-soft-drinks-market
Carbonated Soft
Drink Market Report Highlights
- The cola
flavor segment held the largest share of over 55.0% in 2020 owing to the
first mover’s advantage. The citrus flavor is expected to register the
fastest CAGR of 4.9% from 2021 to 2028. The industry participants are
expected to increase spending on developing carbonated soft drinks
fortified with citrus flavors in order to expand their reach
- By
distribution channel, the hypermarkets, supermarkets & mass
merchandisers segment accounted for the largest share of more than 20.0%
in 2020. A large number of consumers prefer buying these drinks from
supermarkets and general merchandisers due to the shopping experience
offered by these stores
- The online
stores and D2C segment is expected to remain one of the key buying mediums
among buyers as a result of increasing consumers’ willingness to pay a
premium for mobile and internet shopping
- Central and
South America held the largest share of over 25.0% in 2020. The young
population, along with the availability of products from across the globe,
is leading to a robust consumption of carbonated soft drinks in the
countries, such as Brazil, Argentina, and Venezuela
Request a Sample Copy @ https://www.grandviewresearch.com/industry-analysis/carbonated-soft-drinks-market/request/rs1
Carbonated Soft
Drink Market Segmentation
Grand View Research has
segmented the global carbonated soft drink market on the basis of flavor,
distribution channel, and region:
Carbonated Soft
Drinks Flavor Outlook (Revenue, USD Billion, 2016 - 2028)
- Cola
- Citrus
- Others
Carbonated Soft
Drinks Distribution Channel Outlook (Revenue, USD Billion, 2016 -
2028)
- Hypermarkets, Supermarkets & Mass
Merchandisers
- Convenience Stores & Gas Stations
- Food Service Outlets
- Online Stores & D2C
- Others
Carbonated Soft
Drinks Regional Outlook (Revenue, USD Billion, 2016 - 2028)
- North America
- U.S.
- Europe
- U.K.
- Germany
- Asia Pacific
- China
- India
- Central & South America
- Brazil
- Middle East & Africa
- U.A.E.
List of Key
Players of Carbonated Soft Drink Market
- ANADOLU GRUBU A.Ş.
- Danone
- JONES SODA CO.
- Keurig Dr Pepper Inc.
- Monster Energy Company
- National Beverage Corp.
- PepsiCo
- Refresco Group
- SODASTREAM INTERNATIONAL LTD.
- SUNTORY BEVERAGE & FOOD LIMITED
- The Coca-Cola Company
About Grand View Research
Grand
View Research, Inc. is a U.S. based market research and consulting company,
registered in the State of California and headquartered in San Francisco. The
company provides syndicated research reports, customized research reports, and
consulting services. To help clients make informed business decisions, we offer
market intelligence studies ensuring relevant and fact-based research across a
range of industries, from technology to chemicals, materials and healthcare.
For more info visit @ https://www.grandviewresearch.com
No comments:
Post a Comment