The global cat litter products market size is estimated to reach USD 13.44 billion in 2028, registering a CAGR of 4.0% from 2021 to 2028, according to a new report by Grand View Research, Inc. Increasing number of cat owners across the globe is expected to positively impact market growth. Most cat owners prefer not to let their cats outside of the house owing to human hostility and adverse weather conditions. These factors are expected to drive product demand over the forecast period. On the basis of distribution channels, the market is segmented into retail & supermarket and online platforms.
Consumer
inclination towards a one-stop shopping experience is generating higher product
sales through the retail & supermarket channel. However, the online
platform segment is projected to witness the fastest CAGR from 2021 to 2028
owing to the rising usage of smartphones across the country. The retail and
supermarkets segment accounted for a market share of 76.6% in 2020. This
segment is projected to grow at a steady CAGR during the forecast period. As
per the Packaged Facts survey data, supermarkets, such as Walmart, top the list
as cat litter products destinations among cat owners.
Consumers
are more likely to opt for lower-priced non-discretionary pet products, such
as pet food and cat litter products. Companies are facing adverse
effects; for instance, several companies are meeting the increasing consumer
demand but are facing distribution and inventory issues down the supply chain.
The demand for traditional litter products is driven by a high preference for
complete odor removal that is associated with cat urine and feces. Conventional
products are commonly made up of wood chips and non-biodegradable clay matter,
calcium silicate, and clay crystals.
According
to Boxscoop Designs Inc., the yearly expenditure for cat litter, such as corn,
grass, and walnut, for one large cat is USD 90, USD 87, and USD 75 respectively
for Boxscoop cat litter, and is USD 147 for clay litter. This is estimated to
drive the growth of the conventional segment over the forecast period. Clumping
cat litter product is primarily made of sodium bentonite. Multiple product
varieties including biodegradable-based premium ultra-clumping, clay-based
premium ultra-clumping, and clay-based standard clumping are available in the
market.
Silica cat
litter comprises silica gel crystals, which are often used as preservatives in
packaged foods, medications, and other products that get easily damaged by
excess moisture. Silica raw material usually generates less waste compared to
other raw materials. Companies are focusing on expanding and establishing new
manufacturing units to compete with rival firms. For instance, in February
2019, Nestlé Purina announced the expansion of its Bloomfield factory in
Southeast Missouri, where Tidy Cats brand cat litter is made. Companies are
also investing in mergers and acquisitions to strengthen their market position.
For
instance, in March 2018, Kent Pet Group, Inc., a business unit of Kent Corp.,
acquired FibreCycle Pty. Ltd., an Australian manufacturer of recycled-paper cat
litters and small-pet bedding brands. The Covid-19 pandemic has significantly
influenced consumer purchase decisions. The demand for home care and healthcare
products along with personal and pet hygiene products has increased, which will
support market growth.
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Cat Litter
Products Market Report Highlights
- The clumping
segment led the market in 2020 and accounted for a share of 76.0% and will
expand further at the fastest CAGR from 2021 to 2028
- The clay raw
material segment accounted for a market share of 83.6% in 2020 and is
expected to grow at a steady CAGR from 2021 to 2028
- The retail
and supermarkets distribution channel segment accounted for the largest
revenue share of 76.6% in 2020
- North America
led the global market in 2020 and is expected to grow at a CAGR of 3.7%
over the forecast period
- The Middle East
& Africa regional market is expected to account for a total market
share of 4.0% by 2028
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About Grand View Research
Grand
View Research, Inc. is a U.S. based market research and consulting company,
registered in the State of California and headquartered in San Francisco. The
company provides syndicated research reports, customized research reports, and
consulting services. To help clients make informed business decisions, we offer
market intelligence studies ensuring relevant and fact-based research across a
range of industries, from technology to chemicals, materials and healthcare.
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