The global false eyelashes market size is expected to reach USD 1.6 billion by 2025, according to a new report by Grand View Research, Inc., registering a 5.4% CAGR during the forecast period. Growing spending on beauty products on a global level, as a result of increased awareness about personal grooming trends and rapidly evolving fashion, is expected to remain a key driving factor over the coming years.
Eyelash
extensions are known by different names depending upon their purpose and
permanency. False lashes are used to enhance the thickness, length, fullness,
and curliness of natural eyelashes and are available in various colors,
lengths, and materials to cater to different needs. Temporary false eyelashes
can either be glued to the eyelid or have a magnetic strip. Other more
permanent variants are designed for longer durations and can be worn while
sleeping, swimming, or showering. Permanent extensions have gained preference
as they provide convenience in terms of time and effort.
Over
the past few years, the industry has been witnessing new product launches. In
May 2019, Amazing Lash Studio launched Featherweight Lashes™, available in two
styles: classic and volume. These ultra-light lashes are comfortable to wear
and cause negligible harm to the wearer’s natural eyelashes. A recent trend
observed in the cosmetics and personal care industry is celebrities endorsing
various products or launching lines of their own. For instance, in August 2019,
South African actress and model Lerato Kganyago ventured into the beauty
business with a line of eyelashes under the brand Flutter By LKG. The product
was first launched in Botswana.
Some
of the key market players are www.ardelllashes.com, Blink Lash Store, Tsingtao
Lashest Limited, Bio Takara, Qingdao LashBeauty Cosmetic Co. Ltd., Acelashes,
GIANNI LASHES, Lemer Lashes, Royal Korindah, Emma Lashes, Qingdao Elour
Beauty, XIZI LASHES, Qingdao imi lashes Co., HOUSE OF LASHES, Anr
Lashes, Dior Lashes, PLUMAGE Products Co., Ltd, and Emeda eyelash
Company.
Full Research Report On False Eyelashes Market Visit Here:
https://www.grandviewresearch.com/industry-analysis/false-eyelashes-market
Further key
findings from the report suggest:
- By product, false eyelash
strips held the dominant share in 2018 and was valued at more than USD
400.0 million that year. The individual product form is expected to
exhibit the highest CAGR of 6.0% from 2019 to 2025. These variants are
increasingly preferred by consumers who are looking for a more natural
look
- Synthetic product variants
accounted for the largest share of more than 60% in 2018 and are
anticipated to exhibit greater growth compared to the natural variants
over the forecast period
- In 2018, convenience stores
contributed to more than 50% of the total revenue. This segment includes
department stores, drug stores, and specialty stores. Most users of false
eyelashes are very particular about the shape and make of this product and
therefore prefer buying them from stores rather than purchasing online.
- Asia Pacific is expected to
remain one of the lucrative markets through 2025, exhibiting the highest
CAGR of 6.6% from 2019 to 2025. Growing awareness about evolving beauty
trends and availability of new and more effective products in the
countries like India, China, South Korea, and Philippines will drive the
regional false eyelashes market
- Companies have been focusing
on inorganic growth strategies to enter regional markets and reap the
benefits these lucrative markets offer. Makeup companies are also
collaborating with celebrities and public figures to launch new products.
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https://www.grandviewresearch.com/industry-analysis/false-eyelashes-market/request/rs1
About Grand View Research
Grand
View Research, Inc. is a U.S. based market research and consulting company,
registered in the State of California and headquartered in San Francisco. The
company provides syndicated research reports, customized research reports, and
consulting services. To help clients make informed business decisions, we offer
market intelligence studies ensuring relevant and fact-based research across a
range of industries, from technology to chemicals, materials and healthcare.
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