The global craft soda market size is projected to reach USD 732.4 million by 2025, expanding at a CAGR of 3.5%, according to a new report by Grand View Research, Inc. Mounting social awareness of the health problems caused by sugary as well as alcoholic drinks is one of the major drivers for this industry. The market is reforming itself by shifting its alignment from carbonated soft drinks containing artificial sweeteners to natural, sweet-laden, low-calorie beverages.
While
traditional soft drinks are under review by nutritionists, craft soda, also
known as specialty, small-batch, or artisanal soda, is gaining share owing to
its finest and natural ingredients, unique packaging, creative flavors, and its
strong local presence. The rising trend of gourmet food, as well as wellness
food, is expected to be the vital factor for increasing the consumption of craft
sodas.
Strict
government guidelines for artificial ingredients and labeling & packaging
along with initiatives to build interest among major players by increasing
trade promotion and foreign investments are anticipated to propel the product
demand. Rising awareness of consumers about unhealthy ingredients used in soft
drinks is encouraging craft soda manufacturers to produce beverages containing
organic & natural ingredients.
The
introduction of new product lines by craft soda producers is likely to enable
consumers to choose products from the extensive product lines according to
their specific choices. The broadening of distribution channels has led to easy
availability for the users, which is acting as a driver for this industry.
Marketing plays a vital role in sustainability and organizational sales.
Supermarkets & hypermarkets emerged as the largest distribution channel for
companies on account of their global footprint, brand value, and huge customer
base.
For more info visit here: https://www.grandviewresearch.com/industry-analysis/craft-soda-market
Further key
findings from the report suggest:
- The global
craft soda market accounted for USD 537.9 million in 2016 and is
anticipated to progress at a healthy CAGR of 3.5% over the forecast period
- Natural craft
soda occupied the largest market share in 2016 owing to the rising health
concerns and high market penetration
- North America
was the largest regional market in 2016 owing to the high standard of
living of the population and developed economy
- Supermarkets
& hypermarkets was the most dominant distribution channel for this
market owing to the increasing distribution by mainstream retailers
- Major players
include Jones Soda Co., Reed’s, Inc., Appalachian Brewing Co., Boylan
Bottling Co., and SIPP eco beverage co. Inc.
- Mergers and
acquisitions, R&D activities, product launches, and technological
collaborations are among the major strategies adopted by market players
for gaining competitive advantage
About Grand View Research
Grand
View Research, Inc. is a U.S. based market research and consulting company,
registered in the State of California and headquartered in San Francisco. The
company provides syndicated research reports, customized research reports, and
consulting services. To help clients make informed business decisions, we offer
market intelligence studies ensuring relevant and fact-based research across a
range of industries, from technology to chemicals, materials and healthcare.
For more info visit @ https://www.grandviewresearch.com
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