The global maternity wear market size is expected to reach USD 24.5 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 4.3% over the forecast period. Growing focus on pregnancy fashion and rising number of pregnant working women in developing and emerging countries are likely to create robust demand for the market over the anticipated years.
Maternity
clothing had been used in olden times, to hide the baby bump, regardless of the
fit. But recently, women have become aware regarding the fitting of the clothes
even when they are gestating. Augmenting fashion consciousness among new
mothers has led to the boost in demand for outerwear under both the casual and
office wear segments. Hence, companies such as Lifestyle and Fabindia have a
reserved section for maternity wear that provides t-shirts, kurtis, palazzos,
camis, jeans, and sweatpants with the classic, clean lines for women of all
sizes.
Maternity
wear is generally intended using a loose, suitable cut that could expand as the
stomach of the woman grows. Most designs include elastic, tabs, stretchable
fabric such as elastane, and spandex that allows the consumer extra-comfort in
her gestating days. After pregnancy, many women also wear maternity clothes
until they have lost the weight of pregnancy and can fit back into normal
clothing. This is a major reason why the demand for such segment is prominent
for a mother even after her maternity period.
The
outerwear category held the largest share of 36.3% in 2018 owing to a wide
variety of sub-segments such as tops, tunics, overalls, jeans, and dresses
available under various brands. Additionally, the innerwear segment in the
maternity section has been growing substantially over the years as it caters to
the needs of pregnant women undergoing several bodily changes during and also,
after their pregnancy. Night shirts are a popular product under the innerwear
category apart from lingerie. Clothing such as pajamas and night shirts from
brands like Zara and Mom Store have been a popular choice amongst new moms and
women who are telecommuting after a month or two of their deliveries.
Online
shops and applications such as Myntra and Ebay are anticipated to expand at a
CAGR of 4.9% from 2019 to 2025. Increasing amount of web customers, 24/7
accessibility, discounts and accessible deals, and easy access are the main
variables influencing online business revenues.For example, Asos offers a
variety of trendy and sensible maternity garments that addresses fresh moms'
modern requirements.In addition, it provides boutique brands such as
Mamalicious and New Look Maternity.The concept behind this partnership is to
present its own in-house label for both small and large moms-to-be with
specialty size ranges.
North
America held the largest share of 28.6% in 2018 and is anticipated to witness
significant growth over the expected years. This growth is attributed to
increasing celebrity influence over social media such as Instagram and
Facebook, along with the presence of big labels, such as Seraphine and Thyme
Maternity, operating exclusively to cater to the needs of pregnant women across
this region. Hence, an increase in the demand for plus sizes in formal wear
under the outerwear section is a major factor contributing to the market
growth.
Additionally,
growing popularity of fashionable maternity apparels due to Kate Middleton’s
pregnancy is expected to boost the maternity sales, especially in European
countries such as France and U.K. Additionally, many celebrities and bloggers
such as Kayla Itsines are documenting their pregnancies through workout videos
and posts via social media to market a specific brand of maternity wear.
A
number of key players such as Seraphine, Firstcry, Asos, H&M, Amoralia,
Arcadia Group, Mamacouture, Gap, Mothercare, and Isabella Oliver, are operating
in this market.For instance, Marks and Spencer launched their Spring Collection
2019, catering to the demands of the millennial mothers across the globe.
Full Research Report On Maternity Wear Market Visit Here:
https://www.grandviewresearch.com/industry-analysis/maternity-wear-market
Further key
findings from the report suggest:
- The innerwear
product segment accounted for 33.9% share of the total revenue in 2018 and
is projected to exhibit a significant increase over the coming years
- North America
led the maternity wear market and held the largest share of 28.6% in 2018
- APAC is the
fastest growing region, expanding at a CAGR of 5.1% over the forecast
period
- Countries
such as China, India, and Brazil have observed over the past few years due
to fashion consciousness among new mothers, along with rising purchasing
power parity of consumers
- The industry
is highly competitive in nature with the major players including
Seraphine, Firstcry, Asos, H&M, Amoralia, Arcadia Group, Mamacouture,
Gap, and Mothercare.
Request a Sample Copy of the Report @
https://www.grandviewresearch.com/industry-analysis/maternity-wear-market/request/rs1
Grand View Research has
segmented the global maternity wear market on the basis of product,
distribution channel, and region:
Maternity Wear
Product Outlook (Revenue, USD Billion, 2015 - 2025)
- Outerwear
- Innerwear
- Nightwear
Maternity Wear
Distribution Channel Outlook (Revenue, USD Billion, 2015 - 2025)
- Store-based
- Online
Maternity Wear
Regional Outlook (Revenue, USD Billion, 2015 - 2025)
- North America
- U.S.
- Europe
- France
- Ireland
- Asia Pacific
- India
- China
- Central and South America
- Argentina
- Middle East and Africa
- Saudi Arabia
About Grand View Research
Grand
View Research, Inc. is a U.S. based market research and consulting company,
registered in the State of California and headquartered in San Francisco. The
company provides syndicated research reports, customized research reports, and
consulting services. To help clients make informed business decisions, we offer
market intelligence studies ensuring relevant and fact-based research across a
range of industries, from technology to chemicals, materials and healthcare.
For more info visit @ https://www.grandviewresearch.com
No comments:
Post a Comment