The
global premium lager market size is expected to reach USD
219.9 billion by 2025, according to a new report by Grand View Research, Inc.,
expanding at a CAGR of 4.5% over the forecast period. Growing demand for
authentic beer on account of the health benefits related to cardiovascular
issues, kidney problems, mental stress, and anxiety issues is expected to have
a positive impact on the market growth. In addition, increasing disposable
income and adoption of western culture among middle class income groups of
developing economies including China and India are expected to remain favorable
factors over the forecast period.
Asia
Pacific is expected to witness the fastest growth over the next few years as a
result of increasing demand from working class professionals in key countries
including China and India. As of 2018, China had a millennial population of
more than 400 million, which is high as compared to U.S. and Western Europe.
Therefore, consumers are expected to increase leisure spending including,
visiting the restaurants and pubs. This trend is expected to increase the
consumption of products including premium lager over the next few years.
On-trade
channels are expected to reach a value of more than USD 135 million by the end
of 2025. Over the past few years, companies including B-Dubs and The Bar Stock
Exchange are coming up with new bar joints and restaurants, providing an
authentic experience of alcoholic products, including premium lager.
Furthermore, rising inclination towards after-drinking culture and dine-out at
a global level is expected to promote the visibility of bars as well as
restaurants for lager in the near future.
Off-trade
channels are expected to remain one of the key selling channels among the
buyers in developing countries including China and India as they offer the
products in retail prices. Furthermore, these channels attract the consumers
through offering services including gift packages and combo packs. Growing
popularity of after-drinking culture among the working class professionals as a
result of hectic workstyle is expected to propel the consumers to utilize these
channels for purchasing alcoholic drinks including premium lager from off-trade
channels such as beer shops.
The
industry is highly competitive in nature with the key market players including
Heineken N.V, Constellation Brans, Carlsberg Breweries A/S, B9 Beverages Pvt.
Ltd., and Anheuser-Busch InBev SA/NV. Product innovation is expected to remain
a key critical success factor over the next few years. In September
2018,Woodpecker Distilleries & Breweries Private Limited launched a premium
lager under the brand name, Blackfort, in India.
For Full Research Report On Premium Lager Market Visit Here:
https://www.grandviewresearch.com/industry-analysis/premium-lager-market
Further key findings from the report suggest:
- Conventional
product types dominated the global premium lager market with an overall
revenue share of 54.6% in 2018. This growth is due to easy availability
and low price as compared to craft product types at a global level
- The
off-trade distribution channel is expected to expand at a CAGR of 5.0%
from 2019 to 2025. These products are purchased through liquor stores,
conventional stores, and hypermarkets
- Europe
held the largest market share in 2018. This trend is projected to continue
over the next few years on account of predominant consumption of products
in key markets including Germany, U.K., and France
- Product
innovation is expected to remain a critical success factor among premium
lager manufacturing firms.
Get request sample of this report
here: https://www.grandviewresearch.com/industry-analysis/premium-lager-market/request/rs1
Grand
View Research has segmented the global premium lager market on the basis of
product, distribution channel, and region:
Premium Lager Product Outlook (Revenue, USD Billion, 2015 - 2025)
- Conventional
- Craft
Premium Lager Distribution Channel Outlook (Revenue, USD Billion, 2015 -
2025)
- Off-trade
- On-trade
Premium Lager Regional Outlook (Revenue, USD Billion, 2015 - 2025)
- North
America
- U.S.
- Europe
- Germany
- U.K.
- Asia
Pacific
- India
- China
- Japan
- Central
& South America
- Middle
East & Africa
About Grand View Research
Grand View Research, Inc. is a U.S. based
market research and consulting company, registered in the State of California
and headquartered in San Francisco. The company provides syndicated research
reports, customized research reports, and consulting services. To help clients
make informed business decisions, we offer market intelligence studies ensuring
relevant and fact-based research across a range of industries, from technology
to chemicals, materials and healthcare.
For more info visit @ https://www.grandviewresearch.com
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