The global organic shampoo market size is expected to reach
USD 1.4 billion by 2025, according to a new report by Grand View Research,
Inc., expanding at a CAGR of 3.1% over the forecast period. Growing popularity
of natural ingredients in beauty and hygiene products has encouraged manufacturers
to introduce organic shampoos, thereby driving consumer preference for this
market. Growing awareness of personal hygiene, along with rising preference for
chemical free products, is expected to drive the market in the next few years.
Growing trend of online shopping of health and
beauty products among the consumers has paved the way for the brands to
introduce their e-commerce channels, thereby widening their distribution. As
per the recent trends, about 19% of Generation Z and 14% of millennials prefer
online purchase of natural and organic beauty products due to factors such as
convenience and availability of a wide range of new brands and their products.
Organic shampoos are gaining an increasing
traction due to growing preference for environment friendly products that are
free from sodium lauryl sulfate, potassium sorbate, and artificial fragrances.
This, in turn, is providing an impetus to the companies to expand their product
offerings by introducing organic shampoo, thereby contributing to the market
growth.
Supermarkets/hypermarkets accounted for a
revenue share of 56.02% in 2018. Physical display of products and ability to
check the product attributes have been the major factors driving the popularity
of supermarkets/hypermarkets. The layout of the supermarket and promotional
campaigns by leading brands have also increased the sales volume in the
supermarket and hypermarket segment. Organized retail sectors have been driving
the market by providing ample space and visibility for the existing brands to
offer their products.
North America accounted for the largest share
of 34.8% in 2018, followed by Europe with 24.9% share in the global organic
shampoo market. In U.S., consumers have a high preference for organic beauty
care concept mainly due to the skin and environment friendly nature of those
products. Moreover, the product demand is driven by strong regulatory framework
that limits the use of toxic ingredients in various personal and beauty care
products, shampoo being one of them. Asia Pacific is expected to expand at the
highest CAGR of 4.2% over the forecast period. In the region, China contributed
34.8% share in 2018 majorly due to significant adoption of chemical free hair
products. China is ranked as one of the largest Asian markets for natural based
beauty and health care products. The market is expected to be driven by India
over the forecast period. As per the recent trends, about 55% of the consumers
in India prefer to purchase shampoo with organic attributes.
For full research report on Organic
Shampoo Market visit here: https://www.grandviewresearch.com/industry-analysis/organic-shampoo-market
Further key
findings from the report suggest:
- APAC is expected to witness the fastest growth
over the forecast period owing to widespread availability and influx of
innovative products supported by growing preference for chemical free
products in India
- North America accounted for the largest share
of 34.8% in 2018, followed by Europe with 24.9% share of the global
revenue
- Some of the major players operating in the
global organic shampoo market are Perse Beauty Inc.; John Master’s
Organic; Vogue International LLC (OGX); Real Purity Inc.; Essential Care
(Organics) Ltd.; Rahua Classics; Natulique; and Art Naturals.
Get request sample of this report here: https://www.grandviewresearch.com/industry-analysis/organic-shampoo-market/request/rs1
Grand
View Research has segmented the global organic shampoo market on the basis of
distribution channel and region:
Organic
Shampoo Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
- Supermarkets/Hypermarkets
- Specialty Stores
- Online
Organic
Shampoo Regional Outlook (Revenue, USD Million, 2015 - 2025)
- North America
- U.S.
- Europe
- France
- Germany
- Asia Pacific
- China
- India
- Central & South
America
- Middle East &
Africa (MEA)
About Grand View Research
Grand View Research, Inc. is a U.S. based market
research and consulting company, registered in the State of California and
headquartered in San Francisco. The company provides syndicated research
reports, customized research reports, and consulting services. To help clients
make informed business decisions, we offer market intelligence studies ensuring
relevant and fact-based research across a range of industries, from technology
to chemicals, materials and healthcare.
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