The global kale chips market size is expected to reach a
value of USD 413.22 million by 2025, expanding at a CAGR of 19.0% from 2019 to
2025, according to a new report by Grand View Research, Inc. Rising awareness
regarding nutritional value of kale due to the high content of antioxidants and
vitamins A, K, C, and B6 and their health benefits are anticipated to drive the
market growth. Kale chips help boost energy level and lower blood cholesterol.
Presence of cancer-fighting compounds such as sulforaphane is expected to drive
the product consumption. Rising health consciousness and demand for healthy
snacks are some of the other factors expected to drive the market growth.
High demand for healthier snacking options is
anticipated to drive the demand for kale chips. Availability of a variety of
products to cater to specific consumer requirements is anticipated to bode well
for market growth. Manufacturers focus on product innovation with the help of
advanced technology to produce quality products. For instance, Canada-based
Brandneu Foods, recently launched tna’s intelli-flav OMS 5.1 machine which
provides oil and powder flavoring in a single drum. This helps maintain flavor
dispersion without compromising the quality, taste, and hygiene standards.
Supermarkets/hypermarkets held the largest
market share of 34.79% in 2018. Availability of a wide range premium and local brands,
attractive discounts, and offers is anticipated to fuel the segment growth.
Moreover, development of organized retail sector has opened up lucrative
opportunities, thereby allowing local players to make their product visible to
a larger customer base.
Online distribution channel is expected to
expand at the fastest CAGR of 19.8% over the forecast period. Rising usage of
smartphones, access to customer reviews, and availability of attractive
cashbacks and home delivery options are expected to drive the segment growth.
Popular online retail platforms include Nuts.com, Vitacost, Amazon, Walmart,
Big Basket, Qtrove.com, LuckyVitamin, Propshop24, and others. Moreover, online
channels are gaining an increasing traction due to the availability of premium and
organic brands. Rhythm Superfoods, Green Snack Company, simply 7 Snack‘s Gluten
Free Kale Chips, Brad’s Raw Foods, and other vegan options are available
online.
North America held the largest market share
with a value of USD 41.08 million in 2018 and is expected to maintain its
dominance over the forecast period. North America was the largest consumer of
unhealthy snacks, however, due to rising awareness about the availability of
healthy options such as kale chips is anticipated to drive the regional demand.
WP Rawl launched Nature’s Green Ready to Bake Chilli and Lime Kale Chips Kit.
Key players in the global kale chips market
include Vermont, Green Snack Co., Rhythm Superfoods, The Angel Kale Company,
Healthy Crunch, The Kale Factory, Brad’s Raw Foods, Brandneu Foods, and Made In
Nature.
For full research report on Kale Chips Market
visit here:
https://www.grandviewresearch.com/industry-analysis/kale-chips-market
Further key
findings from the report suggest:
- Supermarkets/hypermarkets held the dominant
position with a market share of 34.79% in 2018. The segment is expected to
expand at a CAGR of over 18% from 2019 to 2025
- North America led the global kale chips market
in 2018 with a value of more than USD 44 billion in 2018 and is projected
to continue leading the overall market in near future
- Asia Pacific is anticipated to expand at the
fastest CAGR during the forecast period, on account of rising awareness
and rise in healthy snacking in between meals The market is highly
competitive in nature with the presence of main players including Rhythm
Superfoods, The Angel Kale Company, The Kale Factory, and Brandneu Foods
- Manufacturers concentrate on new product
launches and capacity expansions, to estimate existing and future demand
patterns
Get request sample of this report here: https://www.grandviewresearch.com/industry-analysis/kale-chips-market/request/rs1
Grand
View Research has segmented the global kale chips market on the basis of
distribution channel and region:
Kale Chips
Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
- Supermarkets/Hypermarkets
- Specialty Stores
- Convenience Stores
- Online
Kale Chips
Regional Outlook (Revenue, USD Million, 2015 - 2025)
- North America
- U.S.
- Europe
- U.K.
- Germany
- Asia Pacific
- India
- China
- Central & South
America
- Brazil
- Middle East &
Africa
- UAE
About Grand View
Research
Grand View Research, Inc. is a U.S. based market
research and consulting company, registered in the State of California and
headquartered in San Francisco. The company provides syndicated research
reports, customized research reports, and consulting services. To help clients
make informed business decisions, we offer market intelligence studies ensuring
relevant and fact-based research across a range of industries, from technology
to chemicals, materials and healthcare.
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