The global cereal bars market size is expected to reach USD 17.66 billion by 2025, according to a new report by Grand View Research, Inc. It is projected to expand at a CAGR of 6.1% during the forecast period. Cereal bars are widely being consumed in developed economies. The growth in granola and nutrition bar product segment is expected to further drive the market. Rising awareness about the consumption of cereal bar is also likely to fuel the growth.
Growing
emphasis on quality products in developed economies such as Europe and North
America owing to the rising purchasing power of the consumers is expected to
drive the market over the forecast period. Rising competition among
manufacturers and an emphasis on product differentiation and innovation has led
to the development of differently priced cereal bar products.
The
need for the product to comply with stringent guidelines and the ability to
meet the necessary rating criteria, in terms of regulations, depending upon the
product is likely to pose a challenge to market growth over the next seven
years. In addition, there is a rising pressure from consumers in terms of the
quality cereal bars, which has led to a rise in product cost. The cost is
mainly affected by the raw materials in use and the manufacturer has to bear
the additional raw material prices.
Snacks
bars segment led the cereal bars market and constituted more than half of the
total market share in 2018. Some of the leading players in the market include
General Mills, Inc.; Nestle S.A.; Atkins Nutritionals; Cliff Bar & Company;
Kind LLC; Hain Celestial Group; and the Kellogg Company.
Cereal
bars is a lucrative market on account of growing spending capacity of consumers.
They are generally consumed between regular meals in smaller portions as
compared to regular meals. Various popular product options include dried fruit
snacks and granola bars.
Hypermarkets
and supermarkets distribution channel type occupies a dominant market share
owing to the fact that the consumers in this sector are more likely to be more
selective pertaining to existence of several brands and about the products in
various forms, quantity, quality, and cost.
Asia
Pacific is one of the most noticeable markets and is expected to witness the
fastest growth over the forecast period. Increasing household income and
economic growth are some of the major drivers triggering the regional growth.
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Further key
findings from the report suggest:
- Snack bars
product segment is projected to register a CAGR of 5.6% from 2019 to 2025
- In terms of
revenue, energy and nutrition product segment is anticipated to register
the fastest growth in the forthcoming years
- Hypermarket
and supermarket led the global cereal bars market with a share of over 45.49%
in 2018
- Central and
South America is a natural resource-rich region marked by the presence of
expanding consumer base and low-cost labor markets. Rising middle-class
income fueled healthy cereals bars to be reasonably priced for consumers
is likely to fuel the regional growth
- Natural and
healthy cereal bars is anticipated to have a decent upsurge in demand over
the forecast period, on account of the increasing demand for the product
as breakfast cereal bars, most particularly among individuals of all age
groups in countries such as U.S., India, China, Germany, and Japan
- Some of the
key companies present in the market are General Mills, Inc.; Nestle S.A.;
Atkins Nutritionals; Cliff Bar & Company Hain Celestial Group; and The
Kellogg Company. The market is extremely competitive with companies
partaking in various initiatives including acquisitions, frequent mergers,
strategic alliances, and capital expansion
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About Grand View Research
Grand
View Research, Inc. is a U.S. based market research and consulting company,
registered in the State of California and headquartered in San Francisco. The
company provides syndicated research reports, customized research reports, and
consulting services. To help clients make informed business decisions, we offer
market intelligence studies ensuring relevant and fact-based research across a
range of industries, from technology to chemicals, materials and healthcare.
For more info visit @ https://www.grandviewresearch.com
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