The global dishwasher tablet market size is expected to reach USD 904.1 million by 2027, expanding at a CAGR of 8.4% in the forecast period, according to a new report by Grand View Research, Inc. Rising awareness about hygiene and cleanliness among consumers and energy and water saving attributes associated with dishwasher tablets are the key factors driving the market. The dishwashing tablets market has been witnessing growth in the past few years owing to increasing disposable income of middle-age groups, along with the energy saving benefits.
Growing
awareness about environmental pollution caused by liquid and traditional powder
detergents is fueling the growth of the market. Consumers’ inclination towards
detergent tablets and rising demand from developing countries are also
contributing significantly to the market growth. The precise formulation of
dishwasher tablets makes them better for the environment. In addition,
dishwasher tablets are more convenient to use, which is posing high competition
to the powder or liquid detergents.
Branded
products segment accounted for a major share of approximately 73.0% in 2019 and
is expected to witness lucrative growth over the forecast period. This is
attributed to increasing consumers’ preference for branded products, which is
led by factors like previous experience and trust. Trusted brand name or
product gives consumers the confidence to buy it. Developed regions like North
America and Western Europe possess high growth potential for branded products,
thereby fueling growth of the segment. Private-label products are expected to
witness significant growth during the forecast period.
Based
on distribution channel, supermarket dominated the market and accounted for
around 46.0% share in 2019. Major players are focusing on retailing their
dishwasher products through supermarkets owing to a wider access to the
customer base and high quality packaging of the products. Convenience stores
are expected to witness significant growth in the forecast period. This is
attributed to easy availability of different varieties of dishwasher cleaning
products in convenient shops and grocery shops. The online segment is expected
to witness moderate growth during the forecast period.
Europe
dominated the dishwasher tablet market and accounted for more than 30.0% share
in 2019. This is attributed to rapid shift in consumer preferences from
detergent powders to tablets, along with increase in disposable income. Asia
Pacific is expected to register the fastest CAGR of 9.3% in the forecast
period. Growing awareness about hygiene and energy savings benefits of
dishwasher tablets are driving the market in this region. Moreover, shift in
consumer behavior and increasing willingness to spend more on high quality or
premium products are expected to impact the regional market growth in the
forecast period.
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Dishwasher Tablet
Market Report Highlights
- Branded products accounted
for the largest share of approx. 73.0% in 2019 and are projected to
witness significant growth in the forecast period
- Based on distribution
channel, convenience stores accounted for approx. 30.0% share in 2019
- Europe held the largest
dishwasher tablet market share in 2019 due to growing awareness about
hygiene and cleanliness, rising number of restaurants and hotels, and
increasing disposable income, especially in France and Germany.
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Dishwasher Tablet
Market Segmentation
Grand View Research has segmented
the global dishwasher tablet market on the basis of product, distribution
channel, and region:
Dishwasher Tablets Product
Outlook (Revenue, USD Million, 2016 - 2027)
- Private-label
- Branded
Dishwasher Tablets
Distribution Channel Outlook (Revenue, USD Million, 2016 - 2027)
- Supermarket
- Convenience Stores
- Online
- Others
Dishwasher Tablets
Regional Outlook (Revenue, USD Million, 2016 - 2027)
- North America
- U.S.
- Europe
- Germany
- France
- Asia Pacific
- China
- India
- Central & South America
- Brazil
- Middle East & Africa
- South Africa
About Grand View Research
Grand
View Research, Inc. is a U.S. based market research and consulting company,
registered in the State of California and headquartered in San Francisco. The
company provides syndicated research reports, customized research reports, and
consulting services. To help clients make informed business decisions, we offer
market intelligence studies ensuring relevant and fact-based research across a
range of industries, from technology to chemicals, materials and healthcare.
For more info visit @ https://www.grandviewresearch.com
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