The global makeup remover market size is expected to reach
USD 2.6 billion by 2025, according to a new report by Grand View Research,
Inc., expanding at a CAGR of 5.2% over the forecast period. The market is
expected to witness significant growth due to increase in consumption of
cosmetics among men and women, rise in the number of working women, and high
purchasing power of consumers.
Liquid makeup removers accounted for the
maximum market share owing to increased adoption of the product in developed
regions like North America and Europe. Moreover, manufacturers are focusing on
providing these liquid products infused with hyaluronic acid and micellar
water. Hyaluronic acid has various skin benefits like alleviating dry skin and
reducing fine lines and wrinkles. Micellar water is one of the most popular
cleansers as it not only removes the makeup but also removes dirt and oil from
the skin, thereby giving it a fresh hydrated look. Manufacturers are leveraging
these properties to produce innovative products, which will fuel market growth
during the forecast period.
The offline distribution channel was the
leading segment in 2018. Newly launched makeup stores and kiosks are the latest
strategies employed by manufacturers to improve their geographical presence
across many regions. However, online sales are expected to witness the fastest
growth owing to growth in digital advertising techniques such as social media
marketing, smartphone applications etc.
Asia Pacific was the largest market share
holder in 2018 due to the presence of major players and increasing number of
working women in countries like China, India, Japan, and Hong Kong. This region
is also anticipated to witness substantial growth on account of increasing
urbanization, population, and market penetration of the global players. Rise is
disposable income owing to increasing urbanization in this region will fuel the
makeup remover market growth for overall cosmetic products. This is expected to
increase use of skin care products, which will fuel the market growth.
For full research report on Makeup
Remover Market visit here: https://www.grandviewresearch.com/industry-analysis/makeup-remover-market
Further key
findings from the study suggest:
- By product, the
liquid segment is projected to ascend with a CAGR of 5.7% during the
forecast period owing to attractive packing and easy-to-carry bottles
- China is expected to
be the world’s largest cosmetic market during the forecast period.
Increasing skin care rituals and availability of a variety of products in
the Chinese market is expected to increase China’s market share
- The makeup remover
industry is highly competitive in nature with the presence of many key
global players. Companies are investing in R&D owing to growing demand
for natural makeup removers
- Glossier, a
direct-to-consumer cosmetic company, launched a makeup cleansing milk to
expand its product portfolio
- Loreal acquired
ModiFace, a company that creates augmented reality beauty apps. This
acquisition is a part of L’Oreal’s strategy to boost sales of its products
via online channel.
Get request sample of this report here: https://www.grandviewresearch.com/industry-analysis/makeup-remover-market/request/rs1
Grand
View Research has segmented the global makeup remover market on the basis of
product type, distribution channel, and region:
Makeup
Remover Product Type Outlook (Revenue, USD Million, 2015 - 2025)
- Liquid
- Lotion / Cream
- Wipes
Makeup
Remover Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
- Online
- Offline
Makeup
Remover Regional Outlook (Revenue, USD Million, 2015 - 2025)
- North America
- U.S.
- Europe
- Germany
- U.K.
- Asia Pacific
- China
- Japan
- India
- Central & South
America
- Brazil
- Middle East &
Africa
- Saudi Arabia
About Grand View Research
Grand View Research, Inc. is a U.S. based market
research and consulting company, registered in the State of California and
headquartered in San Francisco. The company provides syndicated research
reports, customized research reports, and consulting services. To help clients
make informed business decisions, we offer market intelligence studies ensuring
relevant and fact-based research across a range of industries, from technology
to chemicals, materials and healthcare.
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