The global organic deodorant market size is expected to reach
USD 158.5 million by 2025, according to a new report by Grand View Research,
Inc., expanding at a CAGR of 14.1% over the forecast period. Organic deodorants
have been gaining significant popularity due to increasing awareness regarding
harmful effects of aluminum salts, especially among the female consumers.
Popularity of plant based and natural beauty
and hygiene products has encouraged the manufacturers to introduce organic
deodorants that are less harmful to the skin, thereby driving consumer
preference for this market. For instance, organic brands such as Weleda,
Speick, Sebamed, and Nivea have benefitted by introducing aluminum salt free
natural and skin friendly deodorants.
As per consumer trends, about 16% of men and
14% of women have reported to face skin irritation by deodorants and
antiperspirants, which is expected to drive the demand for organic products
infused with hypoallergenic formulations. Moreover, expansion of distribution
channel both in terms of offline and online has widened the scope of visibility
of such products.
One of the most popular beauty e-retailers,
Nykaa plans to expand its presence by opening up 30 physical stores across
India by 2020, which is expected to increase the visibility of its self and
other brand products, organic deodorant being one of them. Moreover, it has
plans to open 90 offline stores for its Nykaa Luxe Nykaa On Trend stores by
2020.
Supermarkets/Hypermarkets accounted for a
revenue share of 57.9% in 2018. Physical display of products and ability to
check the product attributes have been the major factors driving the popularity
of supermarkets/hypermarkets. The layout of the supermarket and promotional
campaigns by leading brands have also increased the sales volume in the
supermarket and hypermarket segment.
For instance, in U.S., Credo Beauty had opened
six stores between 2017 and 2018. Furthermore, in October 2018, the company
planned to further increase its offline stores in the next few years.
Increasing launch of organic concept stores by market players is also expected
to boost the organic deodorant market growth during the forecast period.
Sprays accounted for the largest share of
46.5% in 2018. Sprays have been witnessing significant growth due to its long
term existence and extensive use by the Indian consumers. U.S. was the only exception,
wherein sticks were considered to be the single largest deodorant generating
the maximum sales. However, sales of stick deodorants in U.S. are expected to
witness a decline due to the shift in the innovation focus towards sprays,
which is expected to contribute to the growth of sprays.
Europe accounted for the largest share of
34.8% in 2018. Majority of the demand in the region is generated by Germany and
France, which accounted for a share of 19.2% and 16.9% respectively, in 2018.
Some of the product launches in Europe are the launch of U.K.-based Elsa’s
Organic Skinfoods Ocean Natural Deodorant Crème in 2019. It is a unisex cream
containing natural ingredients such as tea tree, coconut oil, rose geranium
peppermint, and patchouli, which offers 24 hour protection.
A French aromatherapy brand, Laboratoire Saint
Come Deocouvert Natural Body Deodorant eliminates odor by absorbing them
through active molecules present in its fruit-based formulation. It claims to
contain 70% natural alcohol and is also packaged in a 100% recyclable bottle.
For full research report on Organic
Deodorant Market visit here: https://www.grandviewresearch.com/industry-analysis/organic-deodorant-market
Further key
findings from the study suggest:
- APAC is expected to witness the fastest growth
over the forecast period owing to widespread availability and influx of
innovative products supported by growing preference for chemical free
products in India
- Europe accounted for the largest share of
34.8% in 2018, followed by North America with 22.9% share of the global
revenue
- By type, sprays accounted for the largest
share of 46.5% in 2018, whereas sticks/creams are expected to witness the
fastest growth during the forecast period
- Key players in organic deodorant market
include Unilever, Elsa's Organic Skin Foods, Alverde, SPEICK Natural
Cosmetics, Weleda, Lavera, Sebamed, Lavanila Laboratories, Indus Valley,
Erbaviva, Spirit Nest, EO Products, Truly's Natural Products, and Sky
Organics.
Get request sample of this report here: https://www.grandviewresearch.com/industry-analysis/organic-deodorant-market/request/rs1
Grand
View Research has segmented the global organic deodorant market on the basis of
distribution channel, type, and region:
Organic
Deodorant Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
- Supermarkets/Hypermarkets
- Convenience Stores
- Online
Organic
Deodorant Type Outlook (Revenue, USD Million, 2015 - 2025)
- Roll Ons
- Sticks/Creams
- Sprays
Organic
Deodorant Regional Outlook (Revenue, USD Million, 2015 - 2025)
- North America
- U.S.
- Europe
- France
- Germany
- Asia Pacific
- China
- India
- Central & South
America
- Middle East &
Africa (MEA)
About Grand View
Research
Grand View Research, Inc. is a U.S. based market
research and consulting company, registered in the State of California and
headquartered in San Francisco. The company provides syndicated research
reports, customized research reports, and consulting services. To help clients
make informed business decisions, we offer market intelligence studies ensuring
relevant and fact-based research across a range of industries, from technology
to chemicals, materials and healthcare.
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